Black-eyed Susan flower scientifically called Rudbeckia hirta plants are drought resistant, self-seeding and grow in a variety of soils.
Growing black eyed Susans prefer a neutral soil pH and a full sun to light shade location. The black eyed Susan flower attracts butterflies, bees and other pollinators to the garden.
Deer, rabbits and other wildlife may be drawn to black eyed Susan plants, which they consume or use for shelter.
The plant also is a traditional Native American medicinal herb in several tribal nations; believed in those cultures to be a remedy, among other things, for colds, flu, infection, swelling and (topically, by poultice) for snake bite (although not all parts of the plant are edible) Parts of the plant have nutritional value.
It has alternate, mostly basal leaves 10–18 cm long, covered by coarse hair, with stout branching stems and daisy-like, composite flower heads appearing in late summer and early autumn.
In the species, the flowers are up to 10 cm (4 in) in diameter, with yellow ray florets circling conspicuous brown or black, dome-shaped cone of many small disc florets.